Local Digital Coupon Network

Senior Web Designer (2010 — 2013)

Designed and built the front-end for a nationwide network of 300+ locally branded coupon sites—serving consumers, small-business advertisers, and independent sales reps from one Django platform.

Network scale

300+ local sites

Audiences

Consumer / merchant / sales

Platform

Django + Python

Scope

Brand → self-serve tools

Context

At Straus Digital Media in Pleasantville, NY, I was a founding member of the engineering team—title Senior Web Designer—behind 10Coupons.com (also known as 10LocalCoupons), a network of city-branded sites such as 10NashvilleCoupons.com and 10CharlotteCoupons.com. The product had to feel local to each market while remaining one scalable application.

Challenge

Three audiences needed distinct, high-quality experiences from the same codebase: local consumers collecting deals, small-business owners creating and managing offers, and independent advertising representatives running a sales motion. Branding, self-serve tools, and reporting all had to scale across hundreds of markets without a one-off site per city.

Process & Approach

01
Conceptualized branding, UI, and UX for a locally branded network that could stamp 300+ city identities onto a shared platform.
02
Partnered with senior developers to implement interactive, scalable front-end interfaces on Django and Python.
03
Designed unique tools for sales, self-serve coupon creation, ecommerce, reporting, and email distribution.
04
Built marketing and recruiting surfaces that explained the independent-rep model without looking like multi-level marketing.
05
Used Photoshop, Illustrator, HTML, CSS, jQuery, and AJAX to ship production UI—not just comps—across consumer, merchant, and rep dashboards.