Social Platform for Athletic Programs

Senior Web Designer (2012 — 2013)

Designed and built a social network for athletes, fans, coaches, and programs—from branding and responsive UI through Rails implementation, including mobile UX collaboration with Pivotal Labs.

Platforms

Web + iOS

Scope

Brand → build

Process

Agile / Rails

Partnership

Pivotal Labs

Context

QFive is a social platform connecting athletes, fans, coaches, and athletic programs. I worked directly with founders and senior developers in an agile Rails environment to deliver the web experience and guide mobile UX.

Challenge

The product needed to launch quickly with a distinctive brand, responsive web experience, and cohesive mobile patterns—while the team was still finding product-market fit in a competitive sports social space.

Process & Approach

01
Owned branding, UI/UX, responsive design, and rapid prototyping from concept through implementation.
02
Built features in HTML/Slim, CSS/SASS, JavaScript, and CoffeeScript within a Rails codebase.
03
Collaborated with Pivotal Labs on iOS UX, providing graphic assets and interaction guidance.
04
Worked in agile sprints with founders and senior developers to prioritize athlete-facing workflows.